Responsible packaging

Packaging is one of the biggest waste categories worldwide. It often has a short lifespan and a large environmental impact. We need it to protect and inform, but we will going forward use as little material as possible. This is good for the environment, and it mitigates the manifold packaging taxation schemes which are growing on a global scale.

Our focus when it comes to packaging is:

- Use less packaging
- Remove excess/unnecessary plastic
- Make it easy to separate and recycle.

Our target to reduce the use of plastic packaging by 20% in 2022 has already been met in 2021 where we managed to reduce 28% since 2019. Due to the very positive development in this area, our packaging target has been revised and a more ambitious target is set. We now aim for a 50% plastic packaging reduction for 2025.

Our plastic packaging reductions are very much a result of many small changes. By scrutinizing each packaging for optimisation possibilities, the small changes become very impactful. One example is these very popular mints. The packaging was born with an inner tray of plastic, which has now been assessed as not necessary. By removing this little piece of plastic, we have removed almost four tonnes of plastic annually which is equivalent to the removal of over 12 tonnes of CO2eq emissions on a yearly basis.