As a globally operating company, we want to positively impact local communities. We do so by supporting the following organizations financially and/or by donating surplus products. In doing so, we minimise our environmental footprint as well as help disadvantaged families and communities.

Products – we donated a wide range of products to a number of NGOs like In Kind Direct, the Red Cross, Innatura and Dons Solidaires. These organisations further distribute our wide range of products to people in need. In 2022, we donated over 350,000 products to different charities, including over 60,000 products to people affected by the Ukraine crisis.

Food – we have donated food products to national foodbanks in Denmark, the UK, and Spain, as well as to WeFood, a Danish supermarket exclusively selling products that are no longer commercially attractive to retailers. Through these donations, we help reduce food waste.